It seems that everywhere you look today, health and technology are coming closer together. And I’m not just talking about in the ER.
Canada is making world-leading innovations in e-health. Swedish company Elekta has just established an advanced brain imaging centre here in Halifax. Health technology is such a big deal in Canada, it even has its own magazine!
We recently had an opportunity to get up-close-and-personal with one of the latest incarnations of techno-health when we produced a video to promote HealthConnex. It’s a new online service developed by Praxes Medical Group to enable you to keep a track on your healthcare and have the ability to connect virtually with your family doctor.
So how did we go about promoting a technology product, and make it look different from others on the market, while keeping the Journeyman approach of authentic storytelling?
We looked around at similar promos and they went for the demonstration route. Lots of screen shots, talk about the functionality, make it sound really impressive. All well and good, but that approach didn’t really say what a difference it would make for me.
As a husband and father of two, I could quickly see the appeal of HealthConnex. It manages all your information in one place, allows access to it when you want it, and enables you to book appointments at times that suit your schedule. It is about giving you control and taking away the stress of having to conform to the status quo of the healthcare system.
We needed to deliver a message that displayed the emotional benefits that HealthConnex can offer. That led us to finding “Marie” - a fictional wife, mother and career woman, struggling to manage her family’s health care.
We used her story to show how having access to your health information online and being able to manage it on your terms led to positive changes in her life. Check out Marie’s story on our YouTube channel.
A recent survey suggested people are better engaged in their health and medical care when they have access to their health information online. Although the number of users of personal health records (PHRs) is still relatively small, and many people remain concerned about the privacy and security of their information, PHRs are certainly on the rise.
So technology is providing the ability for us to have more control, but its also enabling us to be more engaged in discussing the future of healthcare.
Dr Jeff Turnball, President of the Canadian Medical Association, recently launched the online forum Healthcare Transformation in Canada – a National Dialogue on Health Care. Designed to provoke discussion on key topics, such as what represents good value for health care and what responsibility do we need to take to define our health needs, it is already generating interesting conversations across the country.
So whether you’re a fan or a sceptic, there’s no doubt that technology will continue to play a prominent role in helping us to manage our health care.
It works for Marie. Maybe it could work for you to.