You’re not in Kansas anymore!

This past week, we worked with an American-based company called Data Systems International (DSI) to shoot a project to promote their technology — bar codes and scanners! Is it important? Next time you’re on a plane, consider this….

We shot the DSI technology in use at IMP Group’s Aerospace Division, shooting in warehouses and hangars with lots of eye candy for the lens! Planes were in the process of getting taken apart and put back together (yikes!). When you’re in an airplane, you don’t think of it right away (or maybe you do when you’re about to take off…) but every nut and bolt is crucial, so it was amazing to see IMP making sure those planes and helicopters get back into the air safely and as soon as possible. If you think putting together an IKEA shelf  is difficult, think about taking apart a plane and putting it back together — with hundreds of workers over 300 days. DSI’s dcLINK has helped IMP accurately and efficiently track all the materials and processes, even down to every single nut and bolt.

Our client, Scott Davidson, flew in from Kansas the night before the shoot. We met him the next day, where he happily greeted us in a tee shirt outside in the parking lot on one of the chilliest mornings we’ve had so far this September. We offered him a sweater which he refused — and we told him “Scott, you’re not in Kansas anymore!” Apparently living in Kansas all year long warms your blood up for long enough to face the cool maritime weather for a day!

– Nikki

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