Ad Campaigns for Editors

So there’s a neat story to tell about directly benefiting, sort of, from the TV campaign we produced for Nova Scotia Come to life. We needed another editor for all the work we’ve got on the go, so we put an ad in The Coast. Got lots of replies. Met with this young guy named Khanhthuan Tran (he pronounces it “Can-toon”) who spent a year at the Canadian Film Centre’s edit lab in Toronto. He had returned home to be close to family in Dartmouth, and to explore his options here. He’d been working as a cook at the Star Anise restaurant on Barrington, and had been working a bit on indie projects at the Centre for Art Tapes, but hadn’t really gotten many paid editing gigs locally. He had been thinking about the idea of heading back to Toronto to try his luck getting some editing work. As he says “I just love cutting, ya know?”

He had seen our ads for NS Come to life on TV, and when we met him for the first time, he said those ads actually made him think twice about leaving, since there seemed to be some cool stuff going on in NS. Then when he checked out our website, he saw that we were the company that did the ads. He wrote a great letter, and he’s a great guy, so we hired him on. His first task was cutting another one of those Come to life spots, and now he’s deep into our dive emergency procedures project….

But the best part is, he used to be a Sushi chef, and he makes us lunch once in a while. Sushi is all about the cutting too.

There’s a lot of talent here in Halifax, and we just need to find them and put them to work…the ad in The Coast cost us ninety bucks. The ad campaign for Come to life was a lot more…but well worth it for this Nova Scotia company!